Arm & Hammer Toothpaste Campaign

Category

Magazine Advertisement


Media / Software Used

Adobe Photoshop, Adobe Illustrator, Digital Camera, Adobe InDesign


Goal

This ad is a part of a six page campaign for Arm & Hammer Baking Soda Toothpaste. Arm & Hammer baking soda toothpastes contain 30% more baking soda than other brands with baking soda in them. We used this information and literally cut 30% off select items featured in the campaign, showing what 30% less looks like. The items featured are those in which college students would use since they were the targeted audience.


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