MADD Newspaper Advertisement

Category

Newspaper Advertisement


Media / Software Used

Adobe Photoshop, Adobe InDesign


Goal

Most people think advertising strictly exists for selling products or services. Though that is generally true, it does serve other purposes. This ad for MADD is a good representation of that. We wanted to develop an ad that shunned drunk driving in a effective way. We accomplished this by comparing someone with intent of murder to a person who drives drunk.


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